EDDAFOR BUSINESS
All use cases

Account retention and expansion

Territory managers receive a ranked daily feed of account opportunities, risks and recommended actions, built from sales activity and the knowledge of top performers.

Distribution

Where the work begins

A national trade-supply distributor deployed the workflow to more than 2,500 territory managers across a network of over 760 locations. The system works above the existing sales stack and turns experienced reps' account judgments into a guided daily routine.

The problem

Reps have to piece together signals across fragmented systems. Strong performers know where to look, but their approach to prioritising accounts and moving deals is hard to repeat across a large sales organisation.

How the workflow works

Select a stage to see the records it uses, the action it takes and the result.

Records

Sales activity
Existing sales systems hold the activity that reveals account opportunities and risk.
Account knowledge
Top performers explain how they prioritise customers and recognise when intervention is needed.
Commercial history
Orders, quotes and buying patterns show declining purchases, late reorders and possible expansion.

Stages

Work product

Daily account action feed

Priority
Accounts are ranked by the opportunities and risks in their records.
Reason
Each action carries the account evidence that prompted it.
Next step
The rep receives a recommended commercial action and contact preparation.
Stage 1 of 4

Capture the sales playbook

Input
Top-rep practices
Action
The system records how strong reps prioritise accounts and identify risks.
Result
Shared account-prioritisation knowledge

Oversight

Reps choose what to send when the workflow prepares account outreach.

What changes for the business

Wider account coverage

Managers can identify quiet accounts that would otherwise lose attention to the customers who call most often.

Repeatable sales practice

A large team can use the prioritisation knowledge that previously stayed with a few experienced people.

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